Aldi: The European Hard Discounter's Strategy in Australia |
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Introduction Contd...
Aldi was among the oldest retailers in Germany, and was considered to be one of the pioneers of the hard discounter concept - a format characterized by a high turnover on a narrow range of grocery items in a small space (Refer to Exhibit I for features of a Hard Discounter).
7] "Report of the ACCC Inquiry into the Competitiveness of
Retail Prices for Standard Groceries," Australian Competition and Consumer Commission, www.accc.gov.au, August 5, 2008.
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